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This website kasha-zanzibar.com has the following in the web page, "A Unique Boutique Hotel in Zanzibar." We viewed that the webpage also stated " An island that holds a legendary status among travelers as an exotic island paradise blessed with palm fringed shores, timeless fishing villages and lush plantations." It also said " Kasha is a boutique hotel situated on the northeast coast of the island surrounded by clear aqua water, access to excursions, and beaches, yet it is very private. It is an intimate hotel for friends, couples and honeymooners that guarantees a peaceful and tranquil holiday." The header had zanzibar as the highest ranking search term. It is followed by hotel, zanzibar accommodation, and Book Now which isn't as ranked as highly as zanzibar. The next words they used was special offers. holiday packages was included but might not be understood by search engines.